Well, the 80’s wanted have us believe that ‘Greed is Good’. Fortunately, today most of us agree that ‘Good is Good’. What’s happened is a societal shift in focus from ambition (focusing on our goals, achievements, status, possessions) to meaning (focusing on fulfilment, joy, purpose and happiness). Consequently, many professionals are looking for workplaces with meaning. But it’s not easy to find out which companies offer paid time off time for volunteering, employee giving programs, corporate matching and other ways to give back and make a difference. To help alleviate this problem, we’ve launch the 40 best workplaces to give back campaign.
There are four key benefits for employers. First, studies have shown that time off for volunteering is the number one tool for staff engagement. Engaged staff give better customer service, generate more sales and are more productive. Secondly, workplaces that clearly demonstrate a commitment to corporate giving attract like minded, generous, empathetic, grateful and thoughtful employees. These pro social behaviours create a winning culture for these Employers of Choice. Thirdly, retention. Staff who are involved with Workplace Giving, volunteering, donating and fundraising have been found to be more loyal to their company and more likely to stay. This leads to significant savings in staff turnover which leads to savings in recruiting, on boarding and training. And finally, a generous company leads to better customer attraction, loyalty and advocacy.
Whether it’s training for a charity fundraiser fun run or getting together as a team to volunteer, or committing to monthly donations, studies have shown there are many health and well-being benefits associated to giving back. In addition, many learning and development programs now consider skilled volunteering to be an essential tool. The 70:20:10 Model for Learning and Development holds that individuals obtain 70 percent of their knowledge from job-related experiences, 20 percent from interactions with others, and 10 percent from formal educational events. Skilled volunteering covers off 90%!
Most millennials want to work for ethical companies, and almost half (42%) want to work for an organisation that will have a positive impact on the world. Moreover, studies have found that young people would favour one employer over another if they offered workplace giving. By 2025 millennials will make up 75% of the global workforce which will be a game changer for companies that give back (and possible the end game for companies that don’t). Yet the drive for doing good is across all demographics. Culture Amp recently found that employees between the ages of 55-64 are more likely than their younger counterparts to want a job that does good in the world.